Marketing Services Glasgow

Working with you, not just for you.

It's an important distinction and in our opinion the most valuable thing we offer.
We believe in partnership, in commitment, in aligning our goals.
If our objectives are the same we've a much better chance of achieving them.
Have a look around, if you see something interesting then ask us some questions.
The answers might surprise you.

News

Date posted: 23/05/2013
Date posted: 15/05/2013
Date posted: 25/04/2013

2 hours 24 min ago
Microsoft squares off against Google over YouTube app display ads http://t.co/ChVn3cNYDK
4 hours 57 min ago
Our latest article - Google have released Penguin 2.0 - http://t.co/O92fhNfQiW

About us

We were founded in 1980 when Alan Levy and Roy McCallum decided to go into business together. They'd never worked together before but they had a shared vision, a work ethic and very complementary skills. They made a good partnership and they still do.

Since then we've picked our partners well. We don't have clients, we have partners. Our reputation is intrinsically linked to the companies we choose to do business with. We never lose sight of the fact that we are in business together. Our partnerships are about meeting business objectives, not winning awards. We could provide you with a very long list of advertising, design and marketing companies who are no longer in business but who won lots of awards.

We're still in Glasgow, we're also in Edinburgh and in Belfast. Through our membership of TAAN we've also got associate offices all round the world. This breadth provides us with a knowledge bank, technical skills and the creative personnel to meet any challenges. There are areas where we are particularly skilled. Our experience with others has allowed us to build up an unrivalled understanding of certain sectors. We specialise in them, we continue to build up expertise, to analyse what works and why.

Through specialisation we are able to provide our partners with the skills and knowledge they need. That is what we are about.

 

Expertise

Expertise is built up over time. We've been fortunate to work closely with some very knowledgeable and successful client partners over the years. We work well with retailers, we always have. We understand the pressures they are under. In recent times we have developed a particular expertise in online retail.

We've been working closely with existing retailers online and also with manufacturers who have seen the possibilities the internet offers them. We've worked very successfully with a large number of family businesses over the years. The dynamic in them is different from a PLC or remotely owned organisation.

There's an energy, a passion and a commitment that we love to see in our partners. We know how to make phones ring, tills chime, and increase footfall.

We aren't right for everyone. We're the first to say if we don't think the fit is there. With our approach to partnering we need to be sure our values are shared too.

 

 

 

What marketing services we offer

We've split our services into two defined areas, technical and creative, or Logic and Magic as we call them. As the name suggests Logic covers areas where there are rules. Where there are right ways and wrong ways of doing something, where a high level of knowledge and a full understanding of the sector are vital.

These include services like:

  • Existing website audit and report
  • "Fixing" existing websites
  • Building new websites
  • SEO
  • Google Adwords management
  • PPC
  • Competitor Analysis
  • Product Analysis
  • Media planning and buying
  • Print management

These are services we provide to an extremely high level. Like so much of what we do they are often interlinked, not only with each other but also with the creative work, the Magic. Whilst the Magic is higher profile and more interesting if you haven't got the Logic sorted first no amount of Magic is going to help you.

The Magic includes:

  • Designing new websites
  • Social Media management
  • Strategy
  • Design
  • Copywriting
  • Through-the-line-advertising campaigns including TV, radio, press, direct mail and online

We offer all of these services independently of each other although we find that the need for one of them is a pretty good indicator that there is a need for others. The Logic and the Magic are connected. That's what we fundamentally believe.

As we've said throughout we believe in partnership. We don't just talk about it, we want to demonstrate it. Partnership extends to our charges. We believe in sharing risk and reward. We're happy to be judged by results, in fact we prefer it. We don't want to be seen as an overhead, our remuneration should be tied into the value we bring. Our approach to this might surprise you, it might even delight you.

Case studies

Seeing some of the work we've done with others is as good a way as any of understanding what we can do. We've a number of case studies prepared, if you'd like to see some of them please ask, we'd love to show you them.

News

Thursday 23rd of May 2013

Penguin 2.0 Rolled Out!

  It’s official! Google’s Penguin 2.0 search algorithm update has been rolled out across the internet as of yesterday. The main question is, who has been affected and where are they now? For those...
Wednesday 15th of May 2013

The Website Audit

You like Your Website, But Does Google? These days most companies have a web strategy, whether it’s a good one or not is moot, at least they have one. They’ve usually got a person whose job it is to...
Thursday 25th of April 2013

Taan mentioned in Forbes.com article

The American business magazine 'Forbes' carried an article last week on how asking advice helps you become smarter. They mention TAAN, the global network we're members of. The article echoes one of...
Monday 25th of February 2013

Top 5 Blogs 2012

  We decided to reminisce about 2012 and see which of our website blogs had been the most popular over the year. We picked the top 5. 1.       How to Get into Advertising This blog was written by...

Yearly archive

2 hours 24 min ago
Microsoft squares off against Google over YouTube app display ads http://t.co/ChVn3cNYDK
4 hours 57 min ago
Our latest article - Google have released Penguin 2.0 - http://t.co/O92fhNfQiW

Contact us

We try to make it as easy as possible to make contact with us. We're on Facebook, Twitter, LinkedIn and Tumblr if you want to connect there. Better still pick up the phone or drop us an email using the form below and we'd be happy to come and see you.

Glasgow Office

4 Newton Place,
Glasgow, G3 7PR

Telephone: 0141 248 7977
Email: ads@levymccallum.co.uk

Belfast Office

22 Great Victoria Street,
Belfast, BT2 7BA

Telephone: 028 9031 9220
Email: belfast@levymccallum.com