Marketing Services Glasgow

Working with you, not just for you.

It's an important distinction and in our opinion the most valuable thing we offer.
We believe in partnership, in commitment, in aligning our goals.
If our objectives are the same we've a much better chance of achieving them.
Have a look around, if you see something interesting then ask us some questions.
The answers might surprise you.

News

Date posted: 28/11/2014
Date posted: 21/11/2014

About us

We were founded in 1980 and our first home was a small office in St Vincent Street. We quickly outgrew that office and moved into a bigger one in the same building, within a couple of years we needed to move again, this time we crossed the road to 203 St Vincent Street, an office that was to be our home for 25 years. After a quarter of a century there we moved again, to Charing Cross and our current home in Newton Place. But for businesses like ours buildings are not that important, it’s the people in them and the other businesses we partner with who matter.

In that time we've picked our partners well. We don't have clients we have partners. Our reputation is intrinsically linked to the companies we choose to do business with. We never lose sight of the fact that we are in business together. Our partnerships are about meeting business objectives, not winning awards. We could provide you with a very long list of advertising, design and marketing companies who are no longer in business but who won lots of awards.

We're still in Glasgow, we're also in Edinburgh and in Belfast. Through our membership of Taan Worldwide we've also got associate offices all round the world. This breadth provides us with a knowledge bank, technical skills and the creative personnel to meet any challenges. There are areas where we are particularly skilled. Our experience with others has allowed us to build up an unrivalled understanding of certain sectors. We specialise in them, we continue to build up expertise, to analyse what works and why.

Through specialisation we are able to provide our partners with the skills and knowledge they need. That is what we are about.

Expertise

Expertise is built up over time. We've been fortunate to work closely with some very knowledgeable and successful client partners over the years. We work well with retailers, we always have. We understand the pressures they are under. In recent times we have developed a particular expertise in online retail.

We've been working closely with existing retailers online and also with manufacturers who have seen the possibilities the internet offers them. We've worked very successfully with a large number of family businesses over the years. The dynamic in them is different from a PLC or remotely owned organisation.

There's an energy, a passion and a commitment that we love to see in our partners. We know how to make phones ring, tills chime, and increase footfall.

We aren't right for everyone. We're the first to say if we don't think the fit is there. With our approach to partnering we need to be sure our values are shared too.

 

 

 

What marketing services we offer

We've split our services into two defined areas, technical and creative, or Logic and Magic as we call them. As the name suggests Logic covers areas where there are rules. Where there are right ways and wrong ways of doing something, where a high level of knowledge and a full understanding of the sector are vital.

These include services like:

  • "Fixing" existing websites
  • Building new websites
  • Managed Relationship Marketing (CRM)
  • Email Marketing
  • SEO
  • Existing Website Audit and Report
  • PPC
  • Google Adwords Management
  • Competitor Analysis
  • Product Analysis
  • Media Planning and Buying
  • Print Management

These are services we provide to an extremely high level. Like so much of what we do they are often interlinked, not only with each other but also with the creative work, the Magic. Whilst the Magic is higher profile and more interesting if you haven't got the Logic sorted first no amount of Magic is going to help you.

The Magic includes:

  • Designing new websites
  • Social Media management
  • Strategy
  • Design
  • Copywriting
  • Through-the-line-advertising campaigns including TV, radio, press, direct mail and online

We offer all of these services independently of each other although we find that the need for one of them is a pretty good indicator that there is a need for others. The Logic and the Magic are connected. That's what we fundamentally believe.

As we've said throughout we believe in partnership. We don't just talk about it, we want to demonstrate it. Partnership extends to our charges. We believe in sharing risk and reward. We're happy to be judged by results, in fact we prefer it. We don't want to be seen as an overhead, our remuneration should be tied into the value we bring. Our approach to this might surprise you, it might even delight you.

Case studies

Seeing some of the work we've done with others is as good a way as any of understanding what we can do. We've a number of case studies prepared, if you'd like to see some of them please ask, we'd love to show you them.

News

Friday 5th of December 2014

Oh No, The Advertising Free Internet is Here! Google Contributor.

Pretty much everyone over the age of 25 was raised on interruption advertising. Commercial break during television programmes or radio shows, billboards rearing up on your commute, press and...
Friday 28th of November 2014

Black Friday – No Thanks

A number of years ago I read an insightful interview with the then outgoing United States Ambassador to the United Kingdom. As you might expect of a diplomat he was complimentary about his host...
Friday 21st of November 2014

SEO & Keyword Research

When starting an SEO campaign there are many factors which need assessed. One of the most important are foremost of these is keywords. In order to progress a successful campaign you need to have...
Monday 13th of October 2014

Google Tests Mobile Friendly Icon

Some of you may have noticed a small update on mobile organic results in the last few months. Google appear to be testing a new icon on and off that they are looking to roll out for all webpages if...

Yearly archive

Contact us

We try to make it as easy as possible to make contact with us. We're on Facebook, Twitter and LinkedIn if you want to connect there. Better still pick up the phone or drop us an email using the form below and we'd be happy to come and see you.

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Glasgow Office

4 Newton Place,
Glasgow, G3 7PR

Telephone: 0141 248 7977
Email: ads@levymccallum.co.uk

Belfast Office

Titanic Suites,
55-59 Adelaide Street,
Belfast, BT2 8FE

Telephone: 028 9072 6070
Email: clientservices@levymccallum.com