Submitted by Ewan on Tue, 14/02/2012 - 9:10am
When dipping your toe into the murky waters of search engine optimisation, many people will think that the key to success is simply to appear in search results. “I don’t need to be SEO’d, whenever I Google myself I appear at the top” is something that our directors hear on the phone pretty often. The assumption is that appearing high in search results for your own company is enough to succeed online. We often assume with Ray Kinsella-esk optimism that if we build the website, they will come. Well, I am afraid that this is not the case.
