Just When I Thought I was Out They Pull Me Back In…
I made a presentation to the Scottish Family Business Association this morning. I was asked to speak about Marketing Family Business Brands by an old client and friend who now works for the association. Preparing for the presentation made me think of all the family businesses we’ve worked with over the years. We’ve been fortunate […]
Are You on TV?
You used to see the slogan ‘as seen on TV’ splashed across product packaging and even press and magazine ads all the time. It was thought that the fact a product had been advertised on television meant it must be trustworthy and better than its rivals. It’s an odd thing to assume when […]
