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	<title>Captain's Blog</title>
	<link>http://www.levymccallum.co.uk/blog</link>
	<description>Levy McCallum official blog</description>
	<pubDate>Wed, 01 Sep 2010 21:49:06 +0000</pubDate>
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		<title>Regulation; A Winner for Digital</title>
		<link>http://www.levymccallum.co.uk/blog/?p=103</link>
		<comments>http://www.levymccallum.co.uk/blog/?p=103#comments</comments>
		<pubDate>Wed, 01 Sep 2010 21:47:51 +0000</pubDate>
		<dc:creator>John McCallum</dc:creator>
		
		<category>Advertising</category>

		<category>Web Design</category>

		<category>media</category>

		<category>social media</category>

		<guid isPermaLink="false">http://www.levymccallum.co.uk/blog/?p=103</guid>
		<description><![CDATA[Digital advertising came of age today; it got regulated. The ASA (Advertising Standards Authority) the body charged with ensuring that UK advertising is accurate, honest and doesn’t mislead announced that from early next year search (Google Adwords basically), social media business pages and advertisers own websites will fall under their remit. Digital advertising such as [...]]]></description>
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		<title>Remember we&#8217;re the Good Looking, Party Fuelled, Boyfriend Stealing Sisters</title>
		<link>http://www.levymccallum.co.uk/blog/?p=102</link>
		<comments>http://www.levymccallum.co.uk/blog/?p=102#comments</comments>
		<pubDate>Wed, 04 Aug 2010 08:19:33 +0000</pubDate>
		<dc:creator>John McCallum</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://www.levymccallum.co.uk/blog/?p=102</guid>
		<description><![CDATA[There is a scene in the film ‘In Her Shoes’ where Toni Collette playing the dowdy, sensible sister (a lawyer!) turns to her good looking, party fuelled, boyfriend stealing sister, played by Cameron Diaz, and asks her what she’ll do when her looks fade? It’s meant as a put-down in the film but it makes [...]]]></description>
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		<title>Those Mad Black Swans</title>
		<link>http://www.levymccallum.co.uk/blog/?p=101</link>
		<comments>http://www.levymccallum.co.uk/blog/?p=101#comments</comments>
		<pubDate>Tue, 27 Jul 2010 09:09:18 +0000</pubDate>
		<dc:creator>John McCallum</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://www.levymccallum.co.uk/blog/?p=101</guid>
		<description><![CDATA[


  
Someone gave me a copy of an interview with Jerry Della Femina recently. I’d never heard of him before but he is apparently the inspiration behind the TV series Mad Men, which ironically I’ve never watched. His is an interesting tale, from relatively humble immigrant beginnings to owning one of the most successful [...]]]></description>
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		<title>Changing Media Habits</title>
		<link>http://www.levymccallum.co.uk/blog/?p=100</link>
		<comments>http://www.levymccallum.co.uk/blog/?p=100#comments</comments>
		<pubDate>Thu, 22 Jul 2010 16:41:28 +0000</pubDate>
		<dc:creator>John McCallum</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://www.levymccallum.co.uk/blog/?p=100</guid>
		<description><![CDATA[


  
The IPA have produced Touchpoints 3 their media research tool for understanding media consumption patterns. As ever it throws up some interesting information about how the average person in the UK is living. Like a lot of this type of information it also shows us that whilst habits are changing they aren’t changing [...]]]></description>
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		<title>The March of Time</title>
		<link>http://www.levymccallum.co.uk/blog/?p=99</link>
		<comments>http://www.levymccallum.co.uk/blog/?p=99#comments</comments>
		<pubDate>Wed, 30 Jun 2010 21:07:17 +0000</pubDate>
		<dc:creator>John McCallum</dc:creator>
		
		<category>Uncategorized</category>

		<category>Advertising</category>

		<category>media</category>

		<category>social media</category>

		<guid isPermaLink="false">http://www.levymccallum.co.uk/blog/?p=99</guid>
		<description><![CDATA[In one of the last acts of my thirties I read Time magazine for I think the first time today. Not all of it but enough to make me think I’ll look at it again.
I’ve obviously been aware of the magazine for a long time, particularly the whole ‘he/she/it made the cover of Time’ exclamation [...]]]></description>
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		<title>Brand Guardians Beware! guerilla&#8217;s might make chimps of you&#8230;</title>
		<link>http://www.levymccallum.co.uk/blog/?p=98</link>
		<comments>http://www.levymccallum.co.uk/blog/?p=98#comments</comments>
		<pubDate>Thu, 27 May 2010 12:44:29 +0000</pubDate>
		<dc:creator>John McCallum</dc:creator>
		
		<category>Uncategorized</category>

		<category>Inspiration</category>

		<category>Marketing</category>

		<category>Advertising</category>

		<category>media</category>

		<guid isPermaLink="false">http://www.levymccallum.co.uk/blog/?p=98</guid>
		<description><![CDATA[When you think of guerilla activity in Africa in response to powerful, answerable-to-no-one dictatorships the imagery this creates is not pleasant. However in a twist on the usual the country in question is South Africa, the dictatorship is FIFA, ruling body of world football, and the guerilla activity is the advertising for a local airline [...]]]></description>
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		<title>Never Knowingly Undersold</title>
		<link>http://www.levymccallum.co.uk/blog/?p=97</link>
		<comments>http://www.levymccallum.co.uk/blog/?p=97#comments</comments>
		<pubDate>Thu, 20 May 2010 21:46:10 +0000</pubDate>
		<dc:creator>John McCallum</dc:creator>
		
		<category>Uncategorized</category>

		<category>Marketing</category>

		<category>Advertising</category>

		<guid isPermaLink="false">http://www.levymccallum.co.uk/blog/?p=97</guid>
		<description><![CDATA[There is a debate going on just now about the John Lewis TV commercial, what’s interesting is that it seems to be hated by middle aged men who work in advertising; and loved by everyone else. As the commercial is pretty much aimed at everyone else that’s a good thing for John Lewis. However the [...]]]></description>
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		<title>Nice Facebook Graphic From Mashable</title>
		<link>http://www.levymccallum.co.uk/blog/?p=95</link>
		<comments>http://www.levymccallum.co.uk/blog/?p=95#comments</comments>
		<pubDate>Thu, 13 May 2010 16:07:44 +0000</pubDate>
		<dc:creator>John McCallum</dc:creator>
		
		<category>Uncategorized</category>

		<category>Marketing</category>

		<category>Advertising</category>

		<category>media</category>

		<category>social media</category>

		<guid isPermaLink="false">http://www.levymccallum.co.uk/blog/?p=95</guid>
		<description><![CDATA[I came across this graphic on a website called Mashable. It&#8217;s a simple list of facts about Facebook some of which you might know and some of which you probably won&#8217;t. I&#8217;m posting it as I&#8217;m still meeting clients who are sceptical of its relevance or frightened of losing control of their brand. If this [...]]]></description>
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		<title>The Times They Are a-Charging!</title>
		<link>http://www.levymccallum.co.uk/blog/?p=94</link>
		<comments>http://www.levymccallum.co.uk/blog/?p=94#comments</comments>
		<pubDate>Mon, 26 Apr 2010 17:04:58 +0000</pubDate>
		<dc:creator>John McCallum</dc:creator>
		
		<category>Uncategorized</category>

		<category>Advertising</category>

		<category>media</category>

		<category>social media</category>

		<guid isPermaLink="false">http://www.levymccallum.co.uk/blog/?p=94</guid>
		<description><![CDATA[The order is rapidly fadin&#8217;
And the first one now
Will later be last
For the times they are a-changin
Bob Dylan has been described as prophetic by far better writers than me in the past but once again I’ll hang that lazy title on him, although I doubt he had one of Rupert Murdoch’s pre-eminent newspapers in mind [...]]]></description>
		<wfw:commentRss>http://www.levymccallum.co.uk/blog/?feed=rss2&amp;p=94</wfw:commentRss>
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		<item>
		<title>When Not In Rome</title>
		<link>http://www.levymccallum.co.uk/blog/?p=93</link>
		<comments>http://www.levymccallum.co.uk/blog/?p=93#comments</comments>
		<pubDate>Tue, 20 Apr 2010 22:23:14 +0000</pubDate>
		<dc:creator>John McCallum</dc:creator>
		
		<category>Uncategorized</category>

		<category>Advertising</category>

		<guid isPermaLink="false">http://www.levymccallum.co.uk/blog/?p=93</guid>
		<description><![CDATA[So it’s official, the Norse God of Fire is more powerful than the Pope. The molten underworld has succeeded in preventing me and 49 other heathens attending the TAAN Spring meeting in Rome this week. This is hugely disappointing for all concerned however flights in Europe are chaotic at the best of times and this [...]]]></description>
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